Digital days

21 Year Old Female working full time after graduating from university , first full time job. Likes going out with friends at the weekend adjusting to life in the real world (sound familiar?)

• 8:00 -  Radio 1
• 9.00 – BBC Breakfast
• 9:30 – Radio 1 (Car)
• 11:30 – FaceBook, Yahoo
• 1:00 – BBC I-player
• 5:00 Radio 1
• 6:00 The one Show, Face Book, Email
• 8:00 TV

30 Year old male- working full time, average salary, married no children

8:00 -  Radio 2

9.00 – GMTV

9:30 – Radio 2(Car)

11:30 – FaceBook, Yahoo

1:00 – Comercial radio (office)

5:00 Radio 2

6:00 Sky Sports  Face Book, Email

8:00 TV

9:00 Radio 4

Both these people acess media across a range of platforms throughout the day, they seem to watch Tv and listen to radio at the same times but have diffrent viewing habbits.