7 seconds, 7 minutes, 7 days

Platform 1: Television

Platform 2: Mobile

Purpose: To Motivate

Audience: Singeltons

Project: Yes Man- A motivational programme showing peoples real life experiences of the Yes man style view on life, evidence of people living the ‘good life’ positive attitudes and making the best of bad situations.

Short video clips sent as video messages daily to keep people on the motivational path with sucess stories from around the globe.

The First 7 Secconds

Some one will sign up for the phone videos by texting a number after being instucted online advatorial or through the tv show. They will begin by reciving a short video about the program and the people who have benifited from it. the audience is mobile, on the bus, at work , lining up in starbucks!

its when they get a spare 30 secconds, at lunch whilst going to the loo, on a cigerette break etc…

seven secconds after watching the film i would like the audience to be clicking through o a website for more info and comercial options such as buying books or full lenght dvd’s. I think they are really going back into work with a renewed attitude for a while which can be boosted the next day and the next!

7 minuets:

the audience will now have moved on to another task or be looking furthure into it, however the videos will still have relevance to them as they continue in work whihc will prompt them to think about the tv show and possibly watch the video again for anything they may have missed the first time.

7 Days Later…

Now they will be able to see a tv show, maybe the first one after getting the SMS maybe they have been waiting for the next instalment since last week, either way they are expecting the show they are engaged with tthe idea all week and are prepared for the show and reminded daily through the sms’s.